Herbie Newell serves as the President & Executive Director of Lifeline Children’s Services, holds an MBA in Accounting from Samford University and brings years of experience from his work as an independent auditor at WAKM Companies, LLC. Serving as Lifeline's Executive Director since 2003, Herbie has significantly expanded international outreach, obtained licensure in 17 states, and led the establishment of the foster care arm. A passionate advocate, he co-founded (un)adopted in 2009, focusing on equipping orphaned children with life skills for community transformation. Herbie, also the author of "Image Bearers: Shifting from Pro-birth to Pro-Life," emphasizes that being pro-life extends beyond opposing abortion, urging a broader ethic that includes fighting for racial equality and embracing every individual with the love of Christ. Herbie and his wife, Ashley, reside in Birmingham, Alabama, and are the parents to three children.

Blake Wilson grew up in the Athens, GA area and joined Lifeline in July of 2013. He is a graduate of Liberty University with a Bachelor’s Degree in Religion and a Master’s Degree in Discipleship from Liberty Theological Seminary. He has over 20 years of organizational leadership experience in the for profit, non-profit and the local church arena. In his first role at Lifeline, he served as the Kentucky State Director in Louisville, KY and then moved to Birmingham, AL to focus on internal operations in 2014. In his current role as the Senior Vice President of Operations, he leads internal operations, state offices, compliance and human resources. He thrives in seeing others succeed and supporting the Lifeline staff on the frontlines of ministry. Blake and his wife, Shae, met in high school and have three children.